Which style of photo will match your company?
One of the most important decisions to make before having portraits taken is to make sure the photo will work with the type of company you are. Decisions on different aspects of the photo such as background colour and how it is lit affect the ‘feeling’ of the photo and make the viewer feel a certain way. Some companies are bright and fun, some are cool and intense, others are clinical and clean. These different styles can be incorporated into the portraits while all looking professional.
Usually I suggest a bright and positive photo with something like a light grey background and bright, clean lighting. I recommend having a quick chat so I can get an idea of the vibe you’re after for your photos and make sure it suits your style of business. You’re also welcome to select examples of other photos that you like the style of so we can use them as a starting point or ‘mood board’ for the photos I’ll take. I’ll usually suggest that I take a few variations of different styles for each person in the shoot too.
Choosing a style of portrait comes down to personal preference but can also be selected depending on what would suit the style of your company. For example, is you company relaxed and comfortable, formal and serious, positive and fun or clean and clinical?